Today’s Small Business Marketing Strategies
Small business marketing techniques must also include online PR. Small business owners are used to guerrilla type marketing. Think of online PR as an additional means of having your message across to your target market through free of charge and inexpensive publicity. Generally there’s a section in papers and magazines for announcements, such as a staff promotion, product launch, education and stuff like new partnerships. By sending out an online press release, you’ll be able to reach a large number of viewers without alienating them through a “sales” pitch. Press releases are often seen positively and “trustworthy” by consumers.
Small business marketing strategies need to progressively incorporate online marketing, including Google’s local business listing page, online PR, and social networking. Find more info in this great article, written by David Chan, at http://davidkchan.com.
This entry was posted on Tuesday, June 29th, 2010 at 2:26 pm and is filed under Website Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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